29 Oct 2024

Social Selling on the Agenda at Bothnia Green Energy

In today’s digital era, social media has become a tool for companies wanting to reach their customers in a more personal and effective way. The Bothnia Green Energy project therefore offers small and medium-sized enterprises (SMEs) and startups with energy relevance an opportunity to learn more about Social Selling and how to use LinkedIn as a sales tool.

Bothnia Green Energy is a project aimed at promoting innovative energy solutions in the Kvarken region. By highlighting SMEs and startups, the project strives to create greater visibility and engagement. One of the initiatives is a development program in Social Selling, which helps companies build long-term relationships with potential customers by engaging in their interests and needs.

“Ten companies have just started the program, and we will offer ten more companies the opportunity to participate in the program starting in early February 2025,” says Peter Hedman, project manager for Bothnia Green Energy.

Social Selling as a Way to Build Relationships

The companies participating in the project’s development program receive tools that can help them build stronger relationships, increase their visibility, and improve their sales. By being active on LinkedIn, companies can identify and engage with potential customers and partners in a more targeted and effective way. This can lead to long-term growth and success in an increasingly competitive market.

“By understanding and leveraging the power of social media, participating companies can create a more engaging and successful sales process, which in turn helps promote sustainable energy solutions in the Kvarken region,” says Peter Hedman.

Registration for the spring development program round in Social Selling, which will be held in English, is now open. Click here to register to the development program in Social Selling 2025!

Bothnia Green Energy is funded by the EU programme of Interreg Aurora, Jakobstad Region Development Company Concordia, Herrfors, Kokkolan Energia, City of Kokkola, Kvarken Council EGTC, Regional Council of Lapland, Technology Centre Merinova, County Council of Västerbotten, County Council of Västernorrland, Skellefteå Municipality, Skellefteå Kraft, Umeå Energi, Umeå Municipality, Vaasan Sähkö, City of Vaasa, Vaasa Region Development Company VASEK, Örnsköldsvik Municipality, Övik Energi.

Click here to read more about the project Bothnia Green Energy!